70 Years of Jealousy:
Celebrating a historic partnership

To celebrate Leo Burnett’s 70-year partnership with Kellogg Canada, we found the ex-employee who's the most jealous about it. Newt The Gnu. The mascot who was almost the face of Kellogg's Frosted Flakes. Seriously, look it up.

We turned Newt the Gnu into a LinkedIn influencer, reaching Canadian CMO and advertising executives with the message that after 70 years, he was finally #OpenToWork.

LinkedIn Posts:

RECOGNITION:

THE ANDY AWARDS
Gold – Craft
Gold – Idea

THE ONE SHOW
Merit: Branded Entertainment – Short Form Video - Single
Shortlist: Film & Video Online – Over 60 Seconds, Single
Shortlist: Moving Image Craft & Production Animation – Single 

D&AD
Merit: Animation - Characters & Creatures

THE ADCs
Shortlist: Branded Content / Entertainment – Online Video, Short Form
Shortlist: Craft in Video – Animation, Single
Shortlist: Craft in Writing – TV / Film / Video
Shortlist: Television / Film / Online Video – Online, Single
Shortlist: Motion / Film – Documentary

COMMUNICATION ARTS
Winner - Self Promotion
Shortlist - Digital Advertising

EPICA AWARDS:
Silver: Copywriting & Storytelling
Shortlist: Animation
Shortlist: Humour
Shortlist: Self promotion
Shortlist: Branded Content – Films & Series

ADCC:
Bronze: Animation