AIR CANADA CARTER

On November 2, 2024, the Toronto Raptors retired Vince “Air Canada” Carter’s number, marking the first jersey retirement in franchise history. As the namesake behind his iconic nickname, Air Canada honoured the high-flying legend with a retirement ceremony that flew as high as he did. Instead of raising his number to rafters like most retirement ceremonies, we raised his number to the sky where it belonged.

The Raptors loved the campaign so much, they made it a part of their own retirement ceremony with on-court visuals to life-size stadium displays.