We turned Newt the Gnu into a LinkedIn influencer, reaching Canadian CMO and advertising executives with the message that after 70 years, he was finally #OpenToWork.

LinkedIn Posts:

70 Years of Jealousy

To celebrate Leo Burnett’s 70-year partnership with Kellogg’s Canada, we found the ex-employee who's the most jealous about it. Newt The Gnu. The mascot who was almost the face of Kellogg's Frosted Flakes. Seriously, look it up.

RECOGNITION:
THE ANDY AWARDS
Gold – Craft
Gold – Idea

THE ONE SHOW
Merit – Branded Entertainment 
Shortlist – Film & Video Online
Shortlist – Moving Image Craft & Production Animation

THE WEBBY AWARDS
Winner – Best in B2B
Nominee – Branded Entertainment, Short Form
Nominee – Branded Entertainment, B2B

D&AD
Merit – Animation, Characters & Creatures

THE ADCs
Shortlist – Branded Content / Entertainment
Shortlist – Craft in Video, Animation, Single
Shortlist – Craft in Writing, TV / Film / Video
Shortlist – Television / Film / Online Video
Shortlist – Motion / Film

COMMUNICATION ARTS
Winner – Self Promotion
Shortlist – Digital Advertising

EPICA AWARDS:
Silver – Copywriting & Storytelling
Shortlist – Animation
Shortlist – Humour
Shortlist – Self promotion
Shortlist – Branded Content, Films & Series

THE ADCC AWARDS:
Bronze – Animation