Manhole Media:

Traditional paint cans get beat up and rusted out after just one use. Premier Paint's TruSnap cans don't. But how do you convince Canadians, who normally buy paint based on colour, that the can they pick can make all the difference?

We found something just as rusty, crusty, and hard to open as traditional paint cans and turned it into advertising media. Using manhole covers outside 47 paint stores across the country, we intercepted people to let them know there's an easier way to get your paint job done.

RECOGNITION:
EPICA
Silver - Household Maintenance

MARKETING AWARDS
Shortlist – Advertising

CANADIAN OOH AWARDS
Winner - Best Creative Concept
Runner Up - Most Innovative