The Watch

For years, game developers have claimed to be committed to cleaning up the racism on their platforms. And yet, online gameplay is still filled with racist language. Alongside Melanin Gamers, an organization dedicated to diversity in the video game industry, we turned Twitch’s built-in clip function into a weapon for gamers to to fight racism themselves and created gaming’s first community watch.

RECOGNITION:
THE ONE SHOW
Bronze – Experiential & Immersive Craft
Shortlist – Design, Posters: Series
Shortlist – Cultural Driver, Multicultural Impact

CLIOS
Bronze –Integrated, Public Service
Shortlist – Experience/Activation, Guerrilla: Public Service
Shortlist – Social Media. Multi-Platform: Public Service

EPICA AWARDS
Shortlist – Public Interest - Social
Shortlist – Creative Technology

THE WEBBY AWARDS
Nominee – Social Campaigns
Nominee – Advertising, Media & PR,

THE ANDY AWARDS
Shortlist – Idea

COMMUNICATION ARTS
Winner – Politics/Social Issues
Shortlist – Digital Advertising
Shortlist – Public Service
Shortlist – Integrated Campaign
Shortlist – Posters

ADCC
Bronze – Innovative Use of Technology
Bronze – Integrated Digital Campaigns
Bronze – Non-Profit and Public Service
Bronze – Social Media

ATOMIC AWARDS
Bronze – AToMiC Tech

APPLIED ARTS
Winner x 5

THE MARKETING AWARDS
Merit – Public Service, Integrated Campaign
Merit – Public Service, Online